Demographic Audience
- The genre of this artist, is indie pop/singer - songwriter
- 14 - 25 year olds (old enough to go to a gig)
- Gender Female/Male mixture of both
- They attend festivals - gigs, like to research unsigned bands on myspace or Facebook.
- They listen to music on their iPod's/iPhone's - on the way to school, university
- Style and Fashion - modern/vintage: likes finding vintage shops, experimenting with clothes and accessories
Psychographic Audience
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