Wednesday, 31 August 2011
The Online Revolution
The new revolution of music downloads and social networking sites have helped dramatically how artists are seen and how they promote their material. Jose Vanders is a singer songwriter and has grown her music profile through social networking sites such as my space and Youtube. This has helped her increase her fan base and has been able to reach out though the sites. Also she has met other artists that have followed the same route as her such as Luke Leighfield where now they are currently touring together. She has received substantial airplay, having been chosen as Xfm’s unsigned artist of the week. Jose Vander’s has self-produced her music and has independently released four EPs, which have sold over a few thousand copies and also has over 2 million plays across MySpace and Youtube. From this success you can see how the Internet has helped this artists grow and be ongoing in her music career. The Internet has become more able than ever in the recent years, so promoting music in the Internet has made it much easier for people to listen and see their material. Apart from the Internet, there are also some traditional ways where artists have promoted their material. A band I found that uses this technique are called Blah Blah Blah they do not have a social networking site but rely on talking and growing their audience in town over England, such as interacting with the audience by handing out flyers for gigs or merchandise. The band also make there own artwork or their poster and Cd covers, which also make their fans more intrigued by them and more interesting They also perform at local events and were recently supporting Kate Nash at Bloomsbury ballroom where they had a very enthusiastic crowd. The band also hand out EP’s which they produce themselves and hand them out.
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