Wednesday, 31 August 2011

How Music Albums Are Promoted? Target Audience

Marina and The Diamonds: 
Marina and The Diamonds is an english artist who is was signed to  Neon Gold and Chop Shop but now is currently represented by 679. Marina and The Diamonds apoaching her music by promoting her music in different ways to reach out to a variety of different ages. She does this by promoting her albums and tours in magazines, social networking sites, television adverts and talk shows and also radio interviews. As she has increased her profile she is more able to promote her music in different ways. Marina's genre of indie pop which is becoming increasingly popular and is also is a big competitive section in the music industry. In the time she has started performing she has had instance success, she has two albums and have had won two awards which were for best UK and Irish Act and for Best Newcomer.


Kate Nash:
Kate Nash is an english artist who was signed to Fiction, Moshi Moshi and Universal - Island but now is currently represented by Island Def Jam Ireland. Kate's genre of music is indie pop/rock. The way this artists promotes herself into the music industry is in different ways to reach out to her audiences by performing at festivals from this way playing new songs to her audiences. Also from posters, over the internet and the radio. By having a larger fan base and a good label she is more able to promote her music in different ways. In the time she has started performing she has had instance success, she has two albums including a number one single. Also she has won a brit award for Best Female Artist.


Adele:
Adele is a english based artist and who is signed to XL and Columbia. Her genre of music is soul and singer/songwriter. Since she had started performing she has become a word wide success. She currently ha two albums 19 and 21 which have been very popular. The way she promotes her music and how she reaches out to her audience has been through performing and interviews at varies different talk shows which helps her connect with her audience so they can learn more about her. Also she has promoted her music in magazines, internet and radio. Adele has also won two awards which were for Best New Artist and for Best Female Vocal Pop Performance.




In promoting your music there are better ways to do it and some are not so effective. The best way of promoting an album or a single is by reaching out to your audience and where they will most likely to look for new bands or singers, this could be from performing on varies different shows or another way would be on social networking sites such as youtube or myspace as they can have banners on different websites showing when an album is out or tour dates. Also there are ways that are not very successful as others, this could be the radio especially for a younger target audience by promoting your new ablum over the radio, would not be very successful as majority of younger people do not listen to the radio and this may not reach out to them as an artist would want. Another way that may not work to promote your music could be magazines as there is a wild range of different magazines for different interest and they might not be seen as much as they would like.

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