Having a 'niche'

Amy Winehouse was a english singer songer writer and was known for her powerful vocals. Amy winehouse's musical genres were  r&b, soul and jazz. She was signed to Island Lioness and Universal Republic. Amy Winehouse was the perfect niche in the market, with her individual style and her incredibly different voice. At the time she released her first album Frank, nothing in the music industry was like her, which made her more interesting and her image was very different to solo female artist's around that time. Jazz is becoming more and more popular and are producing different styles with jazz. Another artist such as Nicola Conte is an italian producer and guitarist and is known for intruducinging an innovative style of acid jazz.
 

'The sad truth is, every writer, radio station, website, or fan for that matter, you are trying to reach is likely being bombarded with info from other music hopefuls. You a reason to stand out. Try to find something that will make people more curious about you - give them a reason to want to know more. Being elusive worked wonders for Belle & Sebastian at the start of their career and people write about Marilyn Manson for being, well, Marilyn Manson. You don't have to devise a huge, calculated persona, but giving people a reason to check out your show or CD before the others can only help.' - Heather McDonald - About.com