Branding

Branding is used to establish a band or artist's identity to create a image for their audiences to recognize and attract more, as with this they can create merchandise to sell at performances or band shops. This can include t-shirts, stickers, badges or posters; by this it can promote their image more.

Arvil Lavigne is a Canadian singer-songwriter; she released her first album in 2003 called Let Go. When she first gained publicity, she was known for her tomboyish style, as she preferred wearing baggy clothes and converse. From this she was known in the media as a 'Pop Punk Princess' due to her fashion and music influences. Recently she has changed entirely as she has become girlier in her appearance. Arvil Lavigne defended her new style: "I don't really regret anything. You know, the ties and the wife beaters and all... It had its time and place. And now I'm all grown up, and I've moved on" Her new image/brand has fit in with the modern generation, as her music has changed and become more upbeat she has attracted more audiences with her style and her new sounds. Her new image has come across well in her new videos for example "I Don't Like Your Girlfriend' the video was more fun and brighter than her older music videos. Above here I have separated her recent image to her old image and to show the different in style and brightness of it.